It’s starting to feel like there isn’t a sale season anymore considering how often e-commerce platforms advertise marked down prices and so it’s essential to shop mindfully. From drugstore brands to luxury labels, look and you’ll find your favourite beauty product at a slashed price on at least one verified website, if not more. When sales, gifts with purchase and all kinds of offers are being sent your way every single day, it can be hard to stop yourself from splurging. The lure of lower prices can easily convince you to buy what you don’t need or even want as much, leading to product wastage in the long run. Let these five steps guide you the next time you click on a sale banner so you shop mindfully and smart.
Stock up on your essentials
Sales are a great time to restock beauty, grooming and hygiene essentials. This includes products you don’t necessarily indulge in but actually use every single day. Think shower gels and soaps, hand soaps, your trusted makeup remover, dental care, wipes or cotton rounds and deodorants. It’s likely that you run out of these products the fastest, so having a couple of extra bottles in storage is never a bad thing.
Invest in minis
While the jury is out on whether beauty minis are doing more harm than good for the environment, buying a bigger jar of a product that doesn’t actually suit your skin or work for you only creates more wastage. If there’s a product you’ve wanted to try for a while and it has a mini size on sale, now’s the time to act and shop. If it doesn’t work for you or you don’t enjoy using it as much, it was a small investment so you won’t regret it. If it does work for you, buying the bigger size is that much more fulfilling.
Research, then shop
Even if you have a running wish list on your e-commerce platform of choice, when the sales and deals come around, do a quick Google search before you checkout. Read reviews on multiple websites, check the brand’s website to understand if the product is genuinely suited to your skin type and concerns, watch a few YouTube first impressions and reviews, and then invest.
Get your best friend on board…
…Or anyone from your family, really. Very often, luxury brands might not heavily reduce prices, but they do have offers where you can buy one product and get another one of the same value or less for free. This is the time to text on your WhatsApp group or check in with your sister if she would like to try the same product or something else from the brand. You can easily split the cost, paying only 50% by the end of it, and won’t have extra products lying around either. It’s a win-win situation all around!
Get birthday shopping out of the way
While skincare may be quite personal, once you know a person’s makeup aesthetic, you know they’ll appreciate a good quality product as a gift. Make use of discounts during a sale, especially the end of season ones to buy birthday presents for your friends and family. In fact, if you know their skincare favourites, you can safely shop for those as well. You can always hold on to these products till the occasion comes around, you won’t be scrambling for the perfect gift at the last minute and you’ll have saved money in the process to buy them something more, or even just to treat yourself.
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